Alison Deutsch Coaching Reimagine Midlife. Take the Next Step.
As a Jewish girl growing up in New Jersey, I was raised to never buy retail. I spent my formative years bargain hunting at Loehmans, Mickey Finns, and Syms. The only time I purchased clothes at high-end stores were for special occasion outfits or during “big” sales. To this day if you were to compliment an outfit to anyone in my family the automatic reaction is: “Oh, you like it, can you believe I got it at ________________ for only ________________.”
While many enjoy the “hunt and conquest” involved in this retail sport, I actually walked away with several limiting beliefs: “I can’t afford to pay full price for anything” or “Luxuries are for other people”. “I’m not worth it”.
As I rose the corporate ladder as a marketing executive at Pepsi, earning a comparable six-figure salary to my husband, those voices were temporarily silenced. I figured I worked hard, I make my own money - I can buy retail.
However, when I left the workforce to raise our kids full time, a new limiting belief emerged: “all the money I spend is my husband’s money”. This lead to guilt every time I pulled out the credit card to buy something for myself.
Interestingly I never thought twice about making purchases for my kids – designer clothes for my budding fashionista daughter, the latest baseball equipment for my naturally athletic son. Yet that was just the material “stuff”.
Year after year we invested in our kid's futures by hiring experts to support their passions and interests: private violin teachers, private batting lessons, and private academic tutors. While those investments added up over the years – writing those checks was done without hesitation. The experts took our children’s nascent strengths, skills, and talents and coached them to their highest potential. Their expertise, support, guidance, and accountability developed much more than the kids' competence, it gave my children confidence. My kids came to see, through their dedicated effort, they could achieve whatever they put their mind to. To me that is PRICELESS.
Meanwhile, here I was, a “formerly” successful, highly skilled, very competent woman, struggling with my disempowering narrative (LINK to my story http://bit.ly/2pRbGu3). I felt completely stuck because I had "unsuccessfully" tried to relaunch a professional career several times, in several locations. Which, of course, made me a "failure".
I was stuck in my narrative. I was stuck in my head.
I was stuck and fresh out of ideas, which got me thinking. Why can't I get some professional support? Aren't I worth investing in my future? What message was I sending to my kids if I gave up on my own dreams? If I weren't willing to invest in myself and do the hard work?
So six years ago I took the step of hiring my first certified professional coach. And well, I've never looked back.
Was it terrifying? Absolutely.
Was it hard work? Yes.
Was it a big investment? For Sure.
I could have never done it on my own.
The transformation in my life, well it's PRICELESS.
Not to mention the added bonus that I've finally come to see: I am totally worth it!
Based on her unique life experiences, and certifications in the science of positive psychology and the art of life coaching, Alison offers practical wisdom that helps women navigate midlife transitions with clarity and confidence. www.alisondeutsch.com